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Press Release

CEO Avraham Rosenbach: We founded Kryon Systems to help people when they become stuck at the computer.

How many times have you sat in front of a computer screen knowing that there is a simple command that will do exactly what you want but you can’t remember what it is? Users of office PC software benefit from only a small part of its capabilities even if it is software that they use day in and day out. The help menu does not always help, mainly because most of us don’t know what to search for. Some of us do not even understand the instructions, and in some cases they do not explain exactly what we want. Technical support staff are usually busy, and it’s unpleasant to bother them about little things.

The problem is exacerbated when an enterprise trains a large number of employees on a new system, because everyone is dealing with uncertainty simultaneously.

Kryon Systems Ltd. was founded by Emma Noya Butin.

“We founded Kryon Systems in 2009 to help people when they become stuck at the computer, and don’t know how to continue,” Kryon Systems CEO Avraham Rosenbach told “Globes”. “We developed off-the-shelf software for the independent user, which 50,000 people downloaded, before we realized that it was impossible to make money from these things.” He took the job at this point, and found where the money was – in enterprise software. “An enterprise installs a system at cost of thousands to millions of dollars, and employees can only partially use it,” he says.

Software training systems are a built-in part of almost every software, but Kryon Systems is one of the few systems that can offer a comprehensive solution, albeit customized, for a wide range of programs.

“One of the challenges in implementing a product like this is that enterprise software is constantly upgraded, with new versions coming out. We can interface with them and quickly learn about them in order to effectively teach about them down the road,” says Rosenbach.

Kryon Systems’ product is based on visual training. A request for help begins with a text search, as with current help tools, but it uses a smart search mechanism written in normal language and takes context into account. In other words, the product takes the screen the user has reached to try and figure out what he wants to do. When the product figures out what the user wants, it begins the process for him, and shows him all the steps. It only stops when specific data is entered before moving on.

Sometimes, a user does not even know what he wants, but the product notes when he has selected a less efficient way of carrying out a particular procedure, or if he does not use the system’s important functions, and suggests ways to improve. The product also offers a new training feature customized for each employee’s pace. This training is kept accessible to the employee even after the training is complete when he tries to operate the system himself.

“Our uniqueness is that our system was developed by people who specialize in image processing,” says Rosenbach.

“Globes”: How does your software learn about each new system at a level that it can explain what it learnt to the user?

Rosenbach: “The system’s training process is mainly based on the enterprise’s training staff, which is responsible for installing the enterprise software, and not by Kyron Systems’ own people, not even by information systems people. Installation of the new module in Kryon’s systems is a simple, visual, and user-friendly process.”

Kryon Systems has raised $6 million from AJJS Holdings and private investors.

Kryon Systems’ software has been installed at several large enterprises in Israel, including mobile carrier Pelephone Communications Ltd., Israel Electric Corporation (IEC) (TASE: ELEC.B22), and healthcare funds, and at foreign banks. “When we arrive and present the system, they tell us, ‘We’ve already seen companies that pretend to have done this. Your solution sounds too good to be true.’ After they’ve tested it a bit during an interview, most of those who encounter the system want to buy it,” says Rosenbach.

Kryon Systems already has a $10 million pipeline of opportunities. “I’ve been working with computers for 25 years, and I still tremble when installing anti-virus. I want for a person at home to have these capabilities,” says Rosenbach.

Published by Globes [online], Israel business news – – on August 6, 2013